Diesel Labs brings Content Analytics to the marketing and media industry. With audiences consuming so many different types of media, it's important for marketers to evolve the way we think about measuring engagement and interest in that content.
We apply sophisticated machine learning techniques to media consumption and engagement data to help clients target their audiences based on the content they’re watching - from short form YouTube clips to weekly linear TV programs to binge watching premium streaming shows. These analyses enable better marketing, programming and sales decisions.
We link audiences to their mobile habits by scanning billions of consumer social media posts about TV programs, streaming content, short form video, celebrities, lifestyle habits, and even brands. Machine learning algorithms analyze the relationships between these data at scale to discover patterns that help marketers better understand the cross-platform and cross-screen media consumption preferences for their audiences.
SOLUTIONS FOR MARKETERS
For media planning & research
Uncover the content consumption habits of your proprietary audience; target your ads within the brand-safe and trending content your audience is engaged with right now.
For ad sales
Uncover brand/product integration and ad placement opportunities through audience lifestyle and brand insight.
Coordinate content strategy for linear, OTT, and SVOD services/offerings.