Groceries, gas, or Netflix? Gen Zers are dropping their streaming subscriptions as inflation hits.
Is Gen Z-ers more likely to cancel platform subscriptions? Business Insider’s Reed Alexander took a look at the growing trend. Check out his article here!
“An analysis for Insider in April by data and analytics firm Diesel Labs substantiates the notion that younger viewers are increasingly contemplating reducing subscriptions.
Diesel Labs found that, on Twitter, mentions of phrases about canceling or intending to cancel a streamer rose by 17% between the first quarters of 2023 and 2022, versus 11% between the first quarters of 2022 and 2021. Gen Z users comprised nearly a third (30%) of those who referenced cancellation.”