How 'Shang-Chi' became the biggest movie in the US this year — and why it's trailing at the global box office

Business Insider examined the factors that helped propel “Shang-Chi and the Legend of the Ten Rings” to the top of the charts, citing Diesel Labs data: “The positive response to “Shang-Chi” has likely helped it sustain its online buzz, which is illustrated by data from the analytics company Diesel Labs…”Black Widow” debuted with higher engagement than “Shang-Chi,” but quickly declined after its release. “Shang-Chi” has maintained higher levels of engagement across the measured platforms than both “Black Widow” and “Spider-Man: Far From Home.” Read the article here!