A new data analytics approach manages risks and rewards

“Diesel Labs’ alternative approach is to develop a snapshot of movies, TV shows, games and books, with the goal of leveraging third-party data from every major social media app to create a proxy to help producers, networks, platforms and ultimately marketers shape their content-related business decisions. This data- and tech-centered company and many others are aiming to solve these data challenges by providing the foundation of next-generation media analytics.” Read the article here!