January 24, 2022

Special report: 2021 streaming service performance

As we embark upon a new year, it’s clear that the transformation taking place in the entertainment industry is showing no signs of slowing. With media company revenue tied directly to subscribership, titles that deliver audience attention and engagement are inherently the most valuable as they build awareness among coveted prospective subscribers.

With that in mind, we put together this report analyzing the 2021 performance of the biggest streaming services. The first section is a general streaming industry overview, with a look at platforms’ share of attention, top titles by audience engagement, breakout hits and more. Following that are deep dives into performance and audience analytics for the biggest streamers, including Netflix, Disney+ and HBO Max.