Glass Onion: Clueing in on Netflix's latest mystery

Don’t get your ascot twisted! Benoit Blanc is back in Glass Onion: A Knives Out Mystery, and Diesel Labs put Rian Johnson’s latest installment under the content analytics microscope to investigate what contributed to the success of Netflix’s latest mystery.

Glass Onion was the number one title for increasing Netflix’s engaged audience size in 2022 across all movies and shows. Over the last two years of releases at Netflix, Glass Onion ranks 5th in boosting the network’s engaged audience size with an increase of +0.42%  only behind mega hit titles like Squid Game, Bridgerton or Miss Americana.

The Knives Out sequel boasted a diverse set of social media engagement. Instagram did the heavy lifting for Glass Onion at 51.0%, but Twitter and TikTok also did its fair share at 22.4% and 20.8% respectively.

Keep your magnifying glass hovered here for more content analytics in the future!