A delightful second debut: Audience attention around ‘Bridgerton’ season two
Key insights in this post:
—Two days after the season premiere, the total Bridgerton audience had grown by 29% net new engagers
— Instagram delivered a notable 70% of season two’s owned audience engagement
— This installment of Bridgerton is one of Netflix’s most successful follow up seasons to date
Audiences have been waiting with bated breath for the second season of Bridgerton on Netflix, which finally arrived on March 25. We dove into the Content Intelligence around this beloved Shondaland diamond to see how it’s measuring up to the second seasons of other notable Netflix originals.
A strong showing from Instagram
Ladies and gentlemen alike were out in droves for the release of Bridgerton’s second season. As of Sunday, March 27, 10% of the Bridgerton season one engagers had already engaged with season two. Additionally, the total Bridgerton audience had already grown by 29% net new engagers just two days after the season premiere. In the month leading up to and through the launch, the series generated an impressive level of owned engagement across all platforms, particularly Instagram.
Measuring up with other Netflix notables
There’s no denying that Bridgerton has been a smash hit for Netflix, but how does it stack up against other major originals from the streamer? We compared it to audience engagement around the second seasons of Stranger Things, The Witcher, Emily in Paris and Ozark to find out.
Among this cohort, Bridgerton season two engagement was only superseded by that of Netflix stalwart Stranger Things, clocking in with roughly 60% of the engagement that Stranger Things achieved on its season two premiere day. Bridgerton outpaced all these other series by more than double.
We’re still in the early days of season two, and Bridgerton was certainly competing for attention over a weekend filled with March Madness and the Oscars. Will the polish fade, or can Shondaland keep this jewel sparkling? Just as Lady Whistledown would do, we’ll be keeping a close eye on the viewing ton to see how Bridgerton measures up in the long run.
Interested in more Bridgerton data? Check out our analysis around season one here.