August 1, 2022

Special report: Media planning insights for Old Spice

This report highlights campaign planning insights for Old Spice by looking at brand audience engagement across the media landscape. Read More

July 8, 2022

The rise of the #GentleMinions: How the movie meme performed on TikTok

In this post, we share audience analytics for ‘Minions: The Rise of Gru’ plus insights around the #GentleMinions TikTok trend. Read More

June 22, 2022

Reboot renaissance: Staying original in a world of recreations

We dug into the Content Intelligence around recreations (reboots/revivals, sequels/spinoffs and franchise titles), including a look at anticipation trends around upcoming content. Read More

May 23, 2022

Diesel Insights for brands: Disney+ spotlight

This report reveals brand affinities for the Disney+ audience, plus a deeper dive into audience analytics around "Obi-Wan Kenobi." Read More

May 19, 2022

Special report: Q1 2022 Content Intelligence

This report illuminates Q1 trends, including a deep dive into share of voice across linear, streaming and theatrical distribution platforms, as well as a look at key titles and most anticipated upcoming content. Read More

May 10, 2022

Announcing Diesel Insights for brands

We are excited to announce a new suite of analytics for advertisers seeking to better understand the opportunities within previously ad-free spaces. Read More

April 20, 2022

Coming to a screen near you: Ads on Netflix, and brand opportunities

As streaming services explore various ad models, we took a quick spin through our Content Intelligence insights to analyze how brands can approach this emerging opportunity. Read More

April 19, 2022

Powerslam for Peacock: 'WrestleMania 38' goes over in a big way

WWE’s 'WrestleMania 38' was a success for Peacock in terms of both engagement and new audience acquisition: There was an 18.9% increase in engagement from 'WrestleMania 37' to 'WrestleMania 38.' Read More

April 1, 2022

A delightful second debut: Audience attention around ‘Bridgerton’ season two

We dove into the Content Intelligence around this beloved Shondaland diamond to see which platforms are driving engagement and how it’s measuring up to the second seasons of other notable Netflix originals. Read More

March 14, 2022

Welcoming Jack Flanagan to the Diesel Labs team!

Jack is a sales leader with over 20 years of experience specializing in early stage startups and we are excited to have him on our team. Read More

January 24, 2022

Special report: 2021 streaming service performance

This report analyzes the 2021 performance of the biggest streaming services. It includes platforms’ share of voice, top titles by audience engagement, breakout hits and more, plus deeper dives into each of the biggest streamers including Netflix, HBO Max and Disney+. Read More

January 6, 2022

2021: A Marvel of a year

There’s no doubt that Phase Four of the Marvel Cinematic Universe got off to an explosive start: Marvel properties released or announced in 2021 captured 17.1% of all engagements around TV and movies during the year. Read More

November 23, 2021

Announcing the Audience Anticipation Index™, and measuring success in the modern media age

Given the extremely high volume of content releases across the media landscape, attracting the attention of audiences has become increasingly challenging and yet remains a crucial component of a successful launch. That’s why we’ve launched the Audience Anticipation Index™. Read More

November 10, 2021

Must-see TV: How streaming content is dominating the fall TV season

As we move further into the age of streaming TV, the linear broadcast stations are still facing tough times as ratings and engagement continue to drop. This post looks at content performance for broadcasters vs. streaming platforms this fall, with a deep dive on ‘Squid Game.’ Read More

October 5, 2021

Content catalog breakdown: Comparing Netflix, Disney+ and Amazon

Streaming services face the challenge of architecting a content catalog that continually builds audience subscribership and mitigates churn. In this post, we dig into the different approaches currently being taken by Netflix, Disney+ and Amazon. Read More

September 1, 2021

A blossoming for HBO: Audience analytics for ‘The White Lotus’

In a mere six episodes, HBO’s The White Lotus packs quite the punch — both figuratively and literally. We dove into the media analytics around this captivating miniseries to see how it boosted engagement growth for HBO, audience trends and more. Read More

August 19, 2021

Special report: Disney+ performance

We dug into the analytics around Black Widow and other Premier Access titles to reveal audience trends, Disney+’s opportunity for growth and more. Download our free report to get the insights. Read More

May 26, 2021

Consolidation-Station: A look at WarnerMedia + Discovery and Amazon + MGM

The entertainment world has been abuzz lately thanks to two big announcements: the joining of WarnerMedia and Discovery, plus Amazon’s purchase of MGM. With the consolidation of four entertainment giants into two larger entities, we dove into our predictive media analytics to see how these developments might impact the overall landscape. Read More

May 7, 2021

Reboot renaissance: Examining the trend of rebooting content and the role they play in the streaming wars

A trend we've noticed here at Diesel has been a dramatic increase in using reboots as a fast-track to drive viewership and subscriber growth, a tactic we were interested in exploring further. In this post, we take a look at the current reboot landscape and assess how valuable these shows can be to new and established networks. Read More

March 4, 2021

The home theater goes literal: Why #SameDayPremieres might be here to stay

With major releases postponed and theaters shuttered, streamers have been delighting users by offering theatrical-quality content available at home. In this post, we examine streamers’ recent movie strategies and how these could play out with subscribers. Read More

January 27, 2021

Analyzing Bridgerton: The social engagement of the season

Like many viewers lately, our team has been hooked on Bridgerton. This show has created an insatiable desire for more period dramas, causing audiences to seek out new options across the broader content landscape. In this post, we examine potential reasons for this and why it matters for streamers. Read More

November 19, 2020

Gazing into the crystal ball: Using anticipation to evaluate pre-launch content

Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More

October 21, 2020

Examining audience attention spans for new content

At Diesel Labs, continuously scanning for and rapidly integrating new content into our data science models are key parts of our Content Analytics engine. As they say, ‘content is king,’ and audiences have more choice and flexibility than ever before in what to consume and how to consume it. Read More

October 6, 2020

To be the man you have to beat the man: Analyzing wrestling engagement in the age of AEW

This month marks the one year anniversary of All Elite Wrestling (AEW) Dynamite, the self-described “show for wrestling fans by wrestling fans” on TNT. By all accounts, the great sports entertainment experiment is suplexing expectations. Read More

September 16, 2020

Where are they now? A deep dive into content preference changes for sports engagers and linear/streaming engagers

This is the second post in our series of deep dives that examines how content preferences have been shifting in 2020 vs. 2019. Continuing our look at shifted engagements in the wake of the pandemic and civil unrest, we were curious to see how patterns changed among different groups of people. Read More

September 1, 2020

Where are they now? A look at shifting content engagement in a world turned upside down

The sudden changes to our world this year have caused a wide range of uncertainty and surfaced new questions about how to function amid the chaos. In the media world, cancelled tentpole events and media production delays have left marketers wondering how and where to engage with their audiences. Read More

June 30, 2020

To VOD or not to VOD?

How COVID-19 is transforming the movie industry Leading up to COVID-19, the entertainment industry was in a state of flux. Consumers were increasingly moving to streaming and on-demand services, forcing movie studios to closely examine the post-theatrical life cycle of their movies. Further complicating the situation, the coronavirus pandemic upended life as we know it. Read More

April 27, 2020

Content Analytics in the age of #StayAtHome

As the coronavirus pandemic sweeps across the globe, more Americans are sheltering at home — and turning to TV and other entertainment forms to find comfort and stave off boredom. We used our Content Analytics platform to uncover insights around recent audience trends for TV shows, movies, the newly-released Quibi and COVID-19 special television events. Read More

February 19, 2020

Content Analytics for the world of binge watchers

Thanks to the DVR, video on-demand and an increasing number of streaming services, there’s never been a better time to be a binge watcher. In fact, according to a recent report from Nielsen, nearly 20% of the viewing time in households with OTT capabilities is going to streaming... Read More

November 6, 2019

Cooking up some Content Analytics for popular competition shows

The popularity of competition cooking shows has skyrocketed in recent years, with Chopped, MasterChef and myriad others gracing TV screens and delighting fans. And now, thanks to its availability on Netflix, the U.K.’s popular The Great British Baking Show has gained traction in the U.S. as well. Read More

September 9, 2019

Content Spotlight: What audiences anticipated the most in August

Earlier this year we talked about the value of measuring audience anticipation and how it can help inform media decision makers when it comes to content creation. Today we’re examining audience anticipation for the month of August to see what viewers are most excited about as the entertainment ecosystem gears up for fall. Read More

August 8, 2019

Content Analytics: Netflix wins when it comes to audience engagement

As the streaming wars heat up and companies like NBC Universal and Disney prepare to launch their own services, many are wondering if Netflix will be able to survive — especially since popular titles including Friends and The Office are set to leave the streaming behemoth over the next few years. Read More

March 27, 2019

Content Spotlight: What audiences are anticipating the most right now

We’ve previously discussed the increasing importance of using data to think about content creation and help producers figure out what will resonate with audiences, and today we want to dive a little deeper into one nuanced aspect: audience anticipation. Read More

March 6, 2019

Content Analytics for media decision makers

Hollywood has long been known as a ‘data-free zone.’ Talented producers and show runners have always been in high-demand, spinning new tales and even developing entire worlds for audiences to love. As we continue marching forward into 2019 and beyond, it’s clear that the ‘content wars’ are upon us, as creative talent is being snapped up by media companies that you’ve heard of and some that you haven’t (yet!). Read More

December 13, 2018

How audiences flow from one content type to another

It's pretty well known that audiences spend a meaningful amount of time watching content outside of traditional TV; in fact, that’s the consumption area that is growing the fastest. Measurement companies that focus on either 'traditional' content OR 'new' content are missing the big picture — because ALL of it matters right now. Read More

November 15, 2018

Welcoming Ron Grant and Marshall Cohen as our new advisors

We are thrilled to announce that we’ve just named Ron Grant and Marshall Cohen as our first two advisors! Read More

October 26, 2018

Content Analytics: Keeping up with media in the era of endless entertainment

Across the media and marketing industry, we spend a lot of time talking about ‘content.’ While the dictionary definition has not changed, what we’re describing is entirely different today than it was even a few short years ago. Read More

August 27, 2018

Content Analytics for the "Crazy Rich Asians" audience

During its opening weekend this summer, “Crazy Rich Asians” snagged an impressive $25.2 million at North American theaters, making it one of the best-performing romantic comedies in years, and with an all-Asian cast that’s making Hollywood history. We took a look at the audience for this movie and a few insights really popped out. Read More

June 12, 2018

Trending videos for the Nintendo audience

In honor of E3, we took a close look at the Nintendo audience and uncovered some of the YouTube videos this audience has been watching Read More

February 27, 2018

We've closed our seed fundraising round!

We started this company in 2016 with an idea and a modest innovation grant from the National Science Foundation. And today we are very pleased to announce the closing of our seed fundraising round, during which we raised $950k! Read More