There’s no doubt that Phase Four of the Marvel Cinematic Universe got off to an explosive start: Marvel properties released or announced in 2021 captured 17.1% of all engagements around TV and movies during the year. Read More
Given the extremely high volume of content releases across the media landscape, attracting the attention of audiences has become increasingly challenging and yet remains a crucial component of a successful launch. That’s why we’ve launched the Audience Anticipation Index™. Read More
As we move further into the age of streaming TV, the linear broadcast stations are still facing tough times as ratings and engagement continue to drop. This post looks at content performance for broadcasters vs. streaming platforms this fall, with a deep dive on ‘Squid Game.’ Read More
Streaming services face the challenge of architecting a content catalog that continually builds audience subscribership and mitigates churn. In this post, we dig into the different approaches currently being taken by Netflix, Disney+ and Amazon. Read More
