insights by:

Diesel Labs

June 30, 2020

To VOD or not to VOD?

How COVID-19 is transforming the movie industry Leading up to COVID-19, the entertainment industry was in a state of flux. Consumers were increasingly moving to streaming and on-demand services, forcing movie studios to closely examine the post-theatrical life cycle of their movies. Further complicating the situation, the coronavirus pandemic upended life as we know it.Read More

April 27, 2020

Content Analytics in the age of #StayAtHome

As the coronavirus pandemic sweeps across the globe, more Americans are sheltering at home — and turning to TV and other entertainment forms to find comfort and stave off boredom. We used our Content Analytics platform to uncover insights around recent audience trends for TV shows, movies, the newly-released Quibi and COVID-19 special television events.Read More

February 19, 2020

Content Analytics for the world of binge watchers

Thanks to the DVR, video on-demand and an increasing number of streaming services, there’s never been a better time to be a binge watcher. In fact, according to a recent report from Nielsen, nearly 20% of the viewing time in households with OTT capabilities is going to streaming...Read More

November 6, 2019

Cooking up some Content Analytics for popular competition shows

The popularity of competition cooking shows has skyrocketed in recent years, with Chopped, MasterChef and myriad others gracing TV screens and delighting fans. And now, thanks to its availability on Netflix, the U.K.’s popular The Great British Baking Show has gained traction in the U.S. as well.Read More

September 9, 2019

Content Spotlight: What audiences anticipated the most in August

Earlier this year we talked about the value of measuring audience anticipation and how it can help inform media decision makers when it comes to content creation. Today we’re examining audience anticipation for the month of August to see what viewers are most excited about as the entertainment ecosystem gears up for fall.Read More