Frequently Asked Questions

How do I access the Diesel Labs platform?

Go to and enter your username and password. If you are having trouble logging in or have forgotten your username and/or password, please contact

How do I change my password?

Navigate to and click ‘Forgot password.’ You’ll be prompted to enter your email address, and a reset link will be emailed to you. Click the link in the email and enter a new password.

I don’t see the TV show/brand/lifestyle/movie/music that I want to analyze on the 'Audiences' page. 

If you don’t see your desired audience, please email

What if I want to create a ‘comp set’ or combine a group of shows for analysis together?

Please email, we have the ability to combine a set of shows into a comp for analysis. 

Content, Network, and Streaming Preference Metrics

The set of preference metrics at the top of the page summarize the data in the content analysis table; they roll up preferences for linear, streaming, and video content to support channel-level analytics. In addition, they roll up data at the network or streaming platform levels to support placement analytics.

Metric Definitions

Name - The formal name of the piece of content; if it is video, the name is as listed on YouTube.

Type - The icon indicates which content category the item belongs to (e.g., Movie, Show, Person, etc). 

Relevance - Calculates the relationship between the selected audience and the content in question; a score of 4 means the audience is 4x more likely to be viewing & sharing the channel than the average YouTube user. 

Daily Views - Daily views across YouTube.  

Subscribers - Subscribers of the corresponding YouTube channel. 

Facebook - Likes for the corresponding page on Facebook. 

Instagram - Followers of the corresponding Instagram account. 

Twitter - Followers of the corresponding Twitter account.

How often is the content analysis updated?

The results are near real-time, and are constantly being updated. Items on the list will shift over time as viewing and engagement patterns for the audience change.

How often are the stats in the content analysis table updated?

Statistics are updated daily. 

How are the trending videos determined? How often are they updated?

The trending videos are updated in real time and are based on engagement activity from the last 72 hours. Please note this means that if you load the page multiple times in one day, the results could vary.

Why are the Trending results different from the ‘All Time’ results?

The Diesel trending algorithm analyzes the last 72 hour period in real-time to rank which videos your audience is watching right now. Your video plan is assessing 12+ months of media consumption behaviors to showcase a stable list of content that your audience engages with on a regular basis. This means that Trending results will be distributed through the main content analysis list based on the calculated relevance score.

Can I export my plans?

Yes, there is an ‘Export to CSV’ button near the top right of the page. In addition to the information visible in the data table within the dashboard, the exported CSV file includes links to the social profiles associated with each channel. 

More questions? Contact us: