Content Analytics for the “BoJack Horseman” audience

New episodes of “BoJack Horseman” came to Netflix today, marking the fifth season of the adult animated comedy that has received critical acclaim. The series has also marked an important first for Netflix: earlier this summer it was announced that Comedy Central had snagged exclusive syndication rights, bringing “BoJack” to the masses who watch cable TV.

We analyzed the “BoJack Horseman” audience to find out their content, network, and streaming preferences (versus the average viewer), along with what YouTube videos they’ve been watching recently.


These viewers are far more likely to be interested in streaming content (36%) over online video (11%), and under-index for network content (-38%). Of the streaming services, Netflix is far more popular than Amazon or Hulu, and some of the most buzzed-about shows include “Maniac” (premiering Sept. 21), “American Vandal” (a new season also drops on Friday), “Wet Hot American Summer: Ten Years Later,” and “The Chilling Adventures of Sabrina” (premiering Oct. 26).

Here are a few of the YouTube videos that “BoJack Horseman” fans have been checking out:

Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the “BoJack Horseman” audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at