Trending videos for the “Crazy Rich Asians” audience

Over the weekend “Crazy Rich Asians” snagged an impressive $25.2 million at North American theaters, making it one of the best-performing romantic comedies in years, and with an all-Asian cast that’s making Hollywood history. We took a look at the audience for this movie and a few insights really popped out:

  • Fans are more likely to be interested in Hulu (23.3x) content than Amazon (14x) or Netflix (12.9x) when it comes to streaming services.

  • Among their favorite Hulu shows: “Harlots,” “Difficult People,” and “The Mindy Project.”

  • Other films that interest this audience include “BlacKkKlansman,” “Mile 22,” “Blindspotting,” and “The Meg.”

Here are some of the specific YouTube videos “Crazy Rich Asian” fans have been watching:

Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the “Crazy Rich Asians” audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at