Over the weekend “Crazy Rich Asians” snagged an impressive $25.2 million at North American theaters, making it one of the best-performing romantic comedies in years, and with an all-Asian cast that’s making Hollywood history. We took a look at the audience for this movie and a few insights really popped out:
Fans are more likely to be interested in Hulu (23.3x) content than Amazon (14x) or Netflix (12.9x) when it comes to streaming services.
Among their favorite Hulu shows: “Harlots,” “Difficult People,” and “The Mindy Project.”
Other films that interest this audience include “BlacKkKlansman,” “Mile 22,” “Blindspotting,” and “The Meg.”
Here are some of the specific YouTube videos “Crazy Rich Asian” fans have been watching:
Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the “Crazy Rich Asians” audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at email@example.com