Trending videos for the 2018 FIFA World Cup audience

As the 2018 World Cup draws to a close, we took a look at what its audience has been watching online. It’s worth noting that the tournament has prompted an avalanche of data so we limited our content analytics to videos posted in just the last few days. It also quickly became clear that as K-POP continues to captivate the world, it’s also dominated the trending data for the World Cup. We decided to look outside that genre to uncover additional trends, including:

  • Snickers has been the most engaged-with brand among the World Cup audience, followed by Fanta and Audi

  • The most engaged with global musical artist has been Zedd. Maroon 5, Charlie Puth, Calvin Harris, and Dua Lipa round out the top 5

Here are some of the specific videos World Cup viewers have been watching on YouTube:

Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the 2018 FIFA World Cup audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at