Trending videos for the 2018 FIFA World Cup audience

As the 2018 World Cup came to a close, we took a look at what its audience has been watching online. It’s worth noting that the tournament has prompted an avalanche of data so we limited our content analytics to videos posted in just the last few days. It also quickly became clear that as K-POP continues to captivate the world, it’s also dominated the trending data for the World Cup.

Here are some of the specific videos World Cup viewers have been watching on YouTube:

Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the 2018 FIFA World Cup audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at