Last week, Fox cancelled “Brooklyn Nine-Nine” starring Andy Samberg — but just one day later, it was picked up by NBC, making it the latest series to be rescued after cancellation. We took a deeper look at the audience of this fan-favorite sitcom and uncovered some interesting insights:
Viewers of this show actually watch and engage with NBC content a little bit more than Fox content (18.4x compared to 17.5x, respectively) — and that’s before it ever aired on NBC.
“Brooklyn Nine-Nine” viewers are also heavy consumers of streaming content, and watch and engage with their favorite streaming shows almost as much as they do with linear programs (16.9x vs 17.6x, respectively)
Here are just a few of the YouTube videos this audience has been watching:
Diesel Labs helps marketers identify the video content their audiences care about most, regardless of channel or device. The videos above are just a few that are trending among the "Brooklyn Nine-Nine" audience — Diesel Labs customers have access to a full library with additional insights. To learn more, please contact us at firstname.lastname@example.org