Trending videos for the “This Is Us” audience

Season 2 of NBC’s smash hit “This Is Us” is coming to a close Tuesday night, so we looked at some of the YouTube videos that are trending for the audience of this fan favorite. Given the widely acclaimed performance of Sterling K. Brown during this show, it makes sense that his recent "Saturday Night Live" sketch would pop for this audience.

Trending videos for the “Jessica Jones” audience

It’s International Women’s Day and Netflix has just dropped the latest season of “Jessica Jones,” the Marvel superhero series that follows one of the beloved female butt-kickers. We took a look at which YouTube videos were trending for this audience, and nestled among various trailers and clips for other shows and movies is one particularly amusing gem: Weird Al Yankovic’s “The Hamilton Polka.”

Trending videos for ‘The X-Files’ audience

Season 11 of Fox’s hit show "The X-Files" is in full swing, and after a two week hiatus during the Olympics it came back to TV screens this week. Here are some of the online videos that are trending for viewers of this beloved series.

We've closed our seed fundraising round!

We started this company in 2016 with an idea and a modest innovation grant from the National Science Foundation. And today we are very pleased to announce the closing of our seed fundraising round, during which we raised $950k! The round was led by TiE Boston Angels and included investors from the MIT Alumni Angels and Launchpad Venture Group communities. We'll use this investment to continue developing our technology platform, bringing ground-breaking media insight to marketers.

We'll be updating this blog on a regular basis with industry trends and special insights, so bookmark this page and check back often!

About Diesel Labs

Diesel Labs brings Content Analytics to the marketing and media industry. With audiences consuming so many different types of media, it's important for marketers to evolve the way we think about measuring engagement and interest in that content.

We apply sophisticated machine learning techniques to media consumption and engagement data to help clients target their audiences based on the content they’re watching - from short form YouTube clips to weekly linear TV programs to binge watching premium streaming shows. This type of analyses enables better marketing, programming and sales decisions.

About TiE Boston Angels

TiE Boston Angels is an investment group of TiE Boston Charter Members and their network that provides funding and mentorship to early stage ventures. Formed in 2011, the group is composed of successful entrepreneurs, executives and professionals with a wide range of backgrounds. TiE Boston Angels invests in innovative technology driven start-up companies in technology, healthcare, cleantech and other emerging sectors.

Trending videos for the Olympic Figure Skating audience

With the XXIII Winter Olympics in PyeongChang, South Korea almost over, we decided to take a look at one of the most popular events: figure skating. Below are five of the top trending videos among people who tuned in to see Team USA dazzle on the ice this year.

It should be no surprise that an adorable clip from the “Shib Sibs” (ice dancer siblings Alex and Maia Shibutani) is one of the more popular videos, and it’s interesting to see what else figure skating fans have been checking out online — Benedict Cumberbatch, anyone?