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The entertainment world has been abuzz lately thanks to two big announcements: the joining of WarnerMedia and Discovery, plus Amazon’s purchase of MGM. With the consolidation of four entertainment giants into two larger entities, we dove into our predictive media analytics to see how these developments might impact the overall landscape. Read More
Reboot renaissance: Examining the trend of rebooting content and the role they play in the streaming wars
A trend we've noticed here at Diesel has been a dramatic increase in using reboots as a fast-track to drive viewership and subscriber growth, a tactic we were interested in exploring further. In this post, we take a look at the current reboot landscape and assess how valuable these shows can be to new and established networks. Read More
Diesel Labs’ data shows just why they have so much commercial value to streamers: They’re all top drivers of user engagement for subscribers who are new to the shows’ respective streaming platforms. Read More
“WarnerMedia content outperforms in terms of engagement, owning 8.7% of all new titles (shows and movies) coming out this year and generating a huge 20.2% share of engagement,” Anjali Midha, co-founder and CEO of Diesel Labs, told Observer. Read More
The makeup of U.S. TV series premieres (on traditional TV and streaming) from non-U.S. markets rose to 21.8% in 2020, up from 18.3% in 2019, per data from Diesel Labs, a content measurement platform. Read More