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Given the extremely high volume of content releases across the media landscape, attracting the attention of audiences has become increasingly challenging and yet remains a crucial component of a successful launch. That’s why we’ve launched the Audience Anticipation Index™. Read More
As we move further into the age of streaming TV, the linear broadcast stations are still facing tough times as ratings and engagement continue to drop. This post looks at content performance for broadcasters vs. streaming platforms this fall, with a deep dive on ‘Squid Game.’ Read More
Diesel Labs provided Insider with a list of the new TV shows this year that had limited pre-launch online engagement, but had the biggest increase after they premiered. Netflix's "Squid Game" had 820 post-premiere engagements for every 1 pre-premiere engagement. Read More
New ad formats and distribution options make streaming-era negotiations for content even more complex, Anjali Midha, co-founder and CEO of analytics company Diesel Labs, tells The Verge. Read More
Diesel Labs CEO Anjali Midha: "It’s very likely that next year we will see a ‘measurement renaissance’ of sorts, with substantial innovation in how we use data to power all the major content decisions from development through marketing.” Read More