Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More
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At Diesel Labs, continuously scanning for and rapidly integrating new content into our data science models are key parts of our Content Analytics engine. As they say, ‘content is king,’ and audiences have more choice and flexibility than ever before in what to consume and how to consume it.Read More
This month marks the one year anniversary of All Elite Wrestling (AEW) Dynamite, the self-described “show for wrestling fans by wrestling fans” on TNT. By all accounts, the great sports entertainment experiment is suplexing expectations.Read More
Netflix is giving Hallmark and Lifetime a run for their money in the holiday-movie wars, new data from Diesel Labs suggests. The Boston-based media analytics firm tells Ad Age that the streaming giant has been generating a critical mass of social media conversation around its slate of yuletide programming. Read More
The volume of social media posts this year about broadcast, cable and streaming TV shows has often been below 2019 levels, content analytics firm Diesel Labs has found. Reasons include a lack of sports on TV and fewer megahits such as “Game of Thrones” on air — and in June, a decline in entertainment posts in favor of ones on current events. Read More
Pioneering new media (MTV, AOL) researcher Marshall Cohen has been named an advisor to Diesel Labs, an early-stage content analytics and audience segmentation venture. Read More