Content Analytics

Our audience intelligence platform examines every atom of content to inform winning media strategies

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Solutions for media decision makers

Insights for everyone in the content lifecycle: content strategy, data science, research, ad sales and marketing

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“This is my FAVORITE analytics platform now! I love it. It’s dead on and exactly the info we never had before.”

Vice President of Consumer Research, Broadcast Network

“Diesel Labs is first to bring comprehensive, multi-platform audience analytics to the media industry."

Vice President of Digital Analytics, Broadcast Network

"We have already successfully used Diesel Labs insights to accomplish revenue-producing business objectives, and are just getting started!"

Vice President of Research, TV Network


October 21, 2020

Examining audience attention spans for new content

At Diesel Labs, continuously scanning for and rapidly integrating new content into our data science models are key parts of our Content Analytics engine. As they say, ‘content is king,’ and audiences have more choice and flexibility than ever before in what to consume and how to consume it.Read More


July 1, 2020

TV Shows in 2020 Spur Less Engagement on Social Media

The volume of social media posts this year about broadcast, cable and streaming TV shows has often been below 2019 levels, content analytics firm Diesel Labs has found. Reasons include a lack of sports on TV and fewer megahits such as “Game of Thrones” on air — and in June, a decline in entertainment posts in favor of ones on current events. Read More

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