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Learn MoreThe entertainment world has been abuzz lately thanks to two big announcements: the joining of WarnerMedia and Discovery, plus Amazon’s purchase of MGM. With the consolidation of four entertainment giants into two larger entities, we dove into our predictive media analytics to see how these developments might impact the overall landscape. Read More
A trend we've noticed here at Diesel has been a dramatic increase in using reboots as a fast-track to drive viewership and subscriber growth, a tactic we were interested in exploring further. In this post, we take a look at the current reboot landscape and assess how valuable these shows can be to new and established networks. Read More
With major releases postponed and theaters shuttered, streamers have been delighting users by offering theatrical-quality content available at home. In this post, we examine streamers’ recent movie strategies and how these could play out with subscribers. Read More
“WarnerMedia content outperforms in terms of engagement, owning 8.7% of all new titles (shows and movies) coming out this year and generating a huge 20.2% share of engagement,” Anjali Midha, co-founder and CEO of Diesel Labs, told Observer. Read More
The makeup of U.S. TV series premieres (on traditional TV and streaming) from non-U.S. markets rose to 21.8% in 2020, up from 18.3% in 2019, per data from Diesel Labs, a content measurement platform. Read More
Netflix is giving Hallmark and Lifetime a run for their money in the holiday-movie wars, new data from Diesel Labs suggests. The Boston-based media analytics firm tells Ad Age that the streaming giant has been generating a critical mass of social media conversation around its slate of yuletide programming. Read More
