With major releases postponed and theaters shuttered, streamers have been delighting users by offering theatrical-quality content available at home. In this post, we examine streamers’ recent movie strategies and how these could play out with subscribers. Read More
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Like many viewers lately, our team has been hooked on Bridgerton. This show has created an insatiable desire for more period dramas, causing audiences to seek out new options across the broader content landscape. In this post, we examine potential reasons for this and why it matters for streamers. Read More
Even with all the changes that have taken place this year, at least one thing has remained constant: getting excited about TV and movies. Read More
The makeup of U.S. TV series premieres (on traditional TV and streaming) from non-U.S. markets rose to 21.8% in 2020, up from 18.3% in 2019, per data from Diesel Labs, a content measurement platform. Read More
Netflix is giving Hallmark and Lifetime a run for their money in the holiday-movie wars, new data from Diesel Labs suggests. The Boston-based media analytics firm tells Ad Age that the streaming giant has been generating a critical mass of social media conversation around its slate of yuletide programming. Read More
The volume of social media posts this year about broadcast, cable and streaming TV shows has often been below 2019 levels, content analytics firm Diesel Labs has found. Reasons include a lack of sports on TV and fewer megahits such as “Game of Thrones” on air — and in June, a decline in entertainment posts in favor of ones on current events. Read More